Using Reader Magnets to Grow Your Readership and Boost Sales
In this presentation, bestselling author Lucy Lennox will cover two different kinds of reader magnets and discuss how to use this bonus content to draw existing and new readers to sign up for your newsletter. The session will cover which elements go into creating a successful reader magnet, how to use exclusive bonus material to incent readers to sign up for your mailing list, and ways to use that mailing list to beef up your launch, increase your rank, and spur backlist sales. Learn how Lucy built a mailing list of over twenty-thousand readers organically in less than three years and used it to launch a recent release to the #1 spot in Amazon's Contemporary Romance category.
After enjoying creative writing as a child, Lucy didn’t write her first novel until she was over 40 years old. Her debut novel, Borrowing Blue, was published in the autumn of 2016. Lucy has an English Literature degree from Vanderbilt University, but that doesn’t hold a candle to the years and years of staying up all night reading tantalizing novels on her own. She has three children, plays tennis, and hates folding laundry. While her husband is no shmoopy romance hero, he is very good at math, cooks a mean lasagne, has gorgeous eyes, looks hot in his business clothes, and makes her laugh every single day.