Carol Van Den Hende


Brand Land: What is Author Brand and Why Readers Care

Marketing doesn’t have to be daunting. In this insightful session, Carol will demystify what it means to have an author brand, how it’s much more than a logo and web presence, and why it’s foundationally important to do the thinking behind what you want to stand for. We’ll discuss how to apply archetypes to define your unique brand and the components of an author’s brand framework. We’ll also walk through some real-life examples to show the importance of consistency in visual branding.



Carol is the award-winning author of Goodbye, Orchid, a public speaker, and MBA with 20+ years’ experience in marketing, strategy and insights. Plus, she works in chocolate (there’s no ‘sweeter’ job!) Carol is passionate about simplifying marketing concepts into actionable steps that authors need for publishing success.

She’s keynoted and presented at conferences like Writer’s Digest, NJ-SCBWI, NJRW, Rutgers Writers’ Conference, Sisters-in-Crime and Women Who Write.

Attendees have said “Carol is a clear, articulate, organized speaker who is both an expert and excellent presenter,” “you can feel the love and passion for what you do as much as how knowledgeable you are. I walked away confirming I was on the right path and excited to apply all you have shared and inspired. Thank you so much!” “wish it was all day. Can never get enough of you,” “You inspire me and fire me up every time. I can’t wait to market my book and my why!”

Please connect with Carol at carol.vandenhende.com/contact

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